How Fabletics Has Used the “Power of the Crowd” to Its Advantage

In a world where 90% of people rely on the power of technology to make decisions, business owners have embraced this platform not only for marketing purposes but also for promotional purposes.

According to research conducted by BrightLocal, it was established that around 84% of online buyers trust online reviews the same way they trust a personal opinion from a close friend. This is what many strategists have referred to as the “Power of the Crowd”.

Many companies that have realized the power of the crowd have used this power to their advantage. However, to the few who are not versed with this form of power, they have ended up recording losses and undergoing collateral damage.

According to research conducted by BrightLocal, it was established that around 84% of online buyers trust online reviews the same way they trust a personal opinion from a close friend. This is what many strategists have referred to as the “Power of the Crowd”.

Many companies that have realized the power of the crowd have used this power to their advantage. However, to the few who are not versed with this form of power, they have ended up recording losses and undergoing collateral damage.

One company that has played perfectly into the hands of the power of the crowd is Fabletics. Founded in 2013, Fabletics has recorded revenue of more than $235 million which is equivalent to 200% of the company’s total assets. Shawn Gold who is the Cooperate Marketing Officer of Fabletics parent company TechStyle Fashion Group attributes their growth and success to understanding the crowd.

Fabletics acknowledges the fact that consumer reviews can have a positive and a negative outlook of the business involved. According to this company, consumer reviews can increase customer acquisition, retain consumers, and improve loyalty.

The authenticity of a comment left behind by a client can help in boosting the sales of a business, increase the ranking position of the brand online, and most importantly, enhance the revenue of the product and company in general. As a business strategy, many businesses have leveraged on incorporating reviews into their products as a way of gaining trust from their consumers. Fabletics is obsessed with the reviews they receive from their clients to the extent that they respond to most of the posted reviews from different clients from different parts of the world.

With a wide variety of clothes to choose from, Fabletics is no doubt a one stop shop for all your fashion needs. If you might be stranded when it comes to choosing the best clothes for yourself, you can try out the Lifestyle Quiz to determine the best cloth from Fabletics that perfectly fits you.

Kate Hudson: From Almost Famous to Fabletics

Kate Hudson has been the driving force of Fabletics when it comes to celebrities promoting the fashion brand. In just under three years, Kate Hudson and her team have turned Fabletics from a mere start-up company to a mammoth brand worth more than $250 million. According to Fabletics President Mr. Gregg Throgmartin, approaching Kate to be their brand manager was because they viewed Kate as a down-to-earth individual who was very active in lifestyle matters.

Since day one, Kate has been influential in promoting Fabletics to her large base of followers and avid fans. Most of Kate roles mainly involve the designing of the products and monitoring the number of sales of the newly released products.

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