Doe Deere grew up in Russia and at seventeen moved to New York. She had several dreams as a child. She advocates chasing all of them even if they may change. When she first moved to New York she pursued her dream of being a musician. She learned some entrepreneurial skills and eventually moved to makeup. Deere has always been business minded. At thirteen she made temporary tattoos popular by wearing them and then selling them at school.
Deere believes you have to feel strongly about your business and really believe in what you are doing. Selling tattoos only worked because she believed they were cool and wore them to prove it. Life is short and you should follow your passion no matter what it is. If you are a musician and you decide you want to get into makeup instead do it! She is very passionate about her makeup line. This not only makes her a happier person but it makes her customers believe in her product.
Bright colors were something Deere gravitated toward. This earned her the nickname Queen of the Unicorns. She noticed makeup companies were not really selling anything for people who loved neons so she started a line of her own. She was surprised to see how many people out there enjoyed a similar passion and were grateful for something different. Because of this, her product thrived.
Most makeup is all about fitting in. Blending into what society believes women “should” look like. Lime Crime is all about the opposite. Every woman should be able to express herself for who she truly is. She should be able to use fashion, hairstyling, and makeup as a form of expression for who she really wants to be. For the Queen of the Unicorns, this means dying her hair bright colors such as pink, blue, and purple and wearing lavish outfits and makeup to match. You should be able to do whatever you want!
Lime Crime wants you to “express yourself unapologetically”. They make unique products such as their blue Unicorn lipstick so that you can freely advertise whatever mood you are in. On top of that their products are top of the line and completely vegan and cruelty-free.
Doe Deere has worked hard to establish a unique and solid product that she and her customers will love. Find out more at her website.